
Case study
Etch Creative
Collaborating with Etch Creative to deliver standout retail — from award-winning shopfitting to projects at Selfridges.
The project
Collaborating with Etch Creative to deliver standout retail — from award-winning shopfitting to projects at Selfridges.
Working with Etch, Bobblehat has delivered a varied programme of retail projects, from store roll-outs to specialist beauty counters. Across Neal’s Yard Remedies, Tekla at Selfridges and Poco Beauty, our teams have coordinated the practical details of each installation to bring the designs to life.
Neal’s Yard Remedies — store roll-out Bobblehat has supported Neal’s Yard Remedies across a growing programme of store projects, including its award-winning Covent Garden flagship and further locations. Working with Etch, we’ve helped deliver distinctive retail environments while maintaining consistency across the roll-out.
Tekla — Selfridges At Selfridges, Bobblehat worked with Etch to deliver Tekla’s retail installation. The project brought the brand’s considered visual identity into a busy department-store setting, with careful coordination from preparation through to installation.
Poco Beauty — counter roll-out Bobblehat has worked with Etch on Poco Beauty counter projects, including installations at Selfridges and Birmingham. Each counter required close coordination to deliver the brand’s presentation within the practical constraints of a live retail environment.
- 3 Retail Brands
- Neal's Yard Remedies, Tekla and Poco Beauty
- Award Winning ShopFitting
- Neal’s Yard Remedies, Covent Garden flagship — Shopfitting winner at the Creative Retail Awards 2026
- Neal's Yard Stores
- x4 Stores delivered as Principal Contractor
- Different retail formats
- full store fit-outs, roll-outs and beauty counters
- Services
- Principal Contractor, Bespoke Joinery & Delivery
The finished space
“Working with Bobblehat has felt like a true collaboration from start to finish. They have been highly responsive and proactive from day one and throughout the project, going the extra mile to provide different build materials and solutions so we could make confident design decisions. The team problem-solves brilliantly along the way and ultimately delivers a high-quality fit-out that we are proud to put our name to.”
Behind the project
More work
- View case studyKick GameKick Game’s retail rollout: designing and delivering 8+ stores across the UK and Europe.
- View case studyNokwolDelivering NOKWOL stores in Covent Garden and Canary Wharf as the brand expands.
Next step
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